Client: WPP Product: Best of Bullmore website Media: Print, digital, social
In brief: Tell people about the launch of a new website dedicated to the life and work of Jeremy Bullmore.
Making a short story long: While many people know of him only from his agony column in Campaign, Jeremy Bullmore is a JWT and WPP legend. His career spanned 67 years and he was infamous for dispensing wisdom – much of which is housed on the new website. Because of his long-standing relationship with Campaign, the brief was for a print ad in Campaign first and foremost with adaptations for digital.