Product: Crowne Plaza Hotels
In brief: Communicate the four hero RTB using the brand's visual identity.
Making a short story long: Crowne Plaza® wanted to talk about their four key areas: free WiFi, their Sleep Advantage programme, Meetings Director and high levels of service. They had a particular visual style, but no relevant imagery, so we commissioned four new illustrations and asked for the layered files so that we were able to animate them for on-site video display and online media.
Media: Print, digital poster, online