|
Client: IHG Product: Crowne Plaza Hotels Media: Print, digital poster, online
In brief: Bring to life the new strategy for Crowne Plaza Hotels – ‘We’re all business, mostly.’ Making a short story long: This campaign expanded on the strapline by using bold, commissioned photography and cheeky lines. This helped Crowne Plaza increase their recall among business travellers by communicating that this was a hotel that truly understands their needs. |
|
|
|
|
|
|
|
|
|
|