Client: HSBC UK Product: Covid response Media: Press, radio
In brief: Reassure customers that HSBC UK is doing everything it can to help.
Making a short story long: As we all know, the Covid-19 pandemic took everyone by surprise and the ensuing lockdown left people feeling vulnerable. At the very start of lockdown in March 2020, HSBC wanted to demonstrate its support for its customers. It was a little too successful as phone calls to the bank went up dramatically after the ads ran as people wanted to switch to HSBC.