Product: Premier Family Services
In brief: HSBC Premier customers’ service also extends to members of their family, but many people don’t know about it.
Making a short story long: HSBC Premier is one of the bank’s top accounts. Aimed at people with lots of money, but not much time. It offers a lot more than just banking though, and most customers aren’t aware of some of the benefits that extend to the rest of their family. This brief was to create a suite of assets for use across multiple disciplines – some aimed directly at our customers and some aimed at their children.
Media: Direct mail, digital, press