In brief: Bring to life the brand strategy of ‘together we thrive’ in outdoor media.
Making a short story long: In the midst of Brexit, HSBC’s stance makes a brave statement. The idea that we’re better when we’re connected to the world makes a lot of sense when you show people exactly how it relates to their lives. So we picked two of the nation’s favourite things and demonstrated how the average premiership football team is a real mixture of players from around the globe and how even something quintessentially ‘British’ like a cup of tea is made up from global elements.
Media: Print, 48S, 96S, 6S, DOOH