Client: IKEA Product: STROM (Electricity) Media: Social video, Print, In-store
In brief: Create a launch campaign for IKEA’s brand new domestic, green energy service.
Making a short story long: IKEA is known for its sustainability and wanted to launch a ‘green’ energy service using Germany as its test market. We were asked to create a whole new campaign look and feel and then bring it to life across various touchpoints. 

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