Client: IHG  Product: InterContinental Hotels  Media: Content films, social       
In brief: Find and film protagonists whose values echo those of InterContinental Hotels. 
Making a short story long: InterContinental were opening a new hotel in Ljubljana, Slovenia with a new restaurant on the top floor alongside a new restaurant in London’s Park Lane. We were asked to come up with a theme which not only united all three of these things, it would reflect the rarefied lifestyle of InterContinental’s guests. This was ‘vision.’ By focusing on the two chefs and then finding an interesting Slovenian in Ivo Boscarol, we brought this theme to life by exposing their vision for the future.

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