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Client: Kaspersky Product: Kaspersky Security Cloud Media: Print, digital display, social
In brief: Kaspersky Security Cloud is a cloud based form of online protection that adapts to the way different account holders use it. Making a short story long: As this was a completely new product, Kaspersky needed a new look and feel as well as a campaign idea. We developed a construct of using three words to describe multiple different personality types and used the shape of the product icons to show how KSC is protecting devices. |
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