CHRIS AND KELL
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Client: Kaspersky  Product: Kaspersky Security Cloud Media: Print, digital display, social     
In brief: 
Kaspersky Security Cloud is a new cloud based form of online protection that adapts to the way different account holders use it.
Making a short story long: 
As this was a completely new product, Kaspersky needed a new look and feel as well as a campaign idea. We developed a construct of using three words to describe multiple different personality types and used the shape of the product icons to show how KSC is protecting devices.
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