Client: Nestlé  Product: KitKat Media: BVOD, social
In brief: Tell people that the new packaging for 2 Finger KitKats is both recycled and recyclable.
Making a short story long: A big ambition and a small budget combined in a single brief. KitKat 2 Finger was the last version of KitKat to retain the classic foil and paper packaging. And it was to be replaced by a recycled and recyclable plastic wrapper. We didn’t have much money, but wanted to make something memorable. So we recycled another classic – one of the most famous and loved adverts of the last 40 years. 

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