Client: Legal and General
In brief: Workplace posters which communicate L&G’s new Employee Benefit offering which looks after employees inside and outside of work.
Making a short story long: L&G’s product ‘WorkLife’ is a completely new Employee Benefit. Offering support for employees both inside and outside of their work lives. Anything from bereavement counselling to health risk assessments.
We were asked to give an identity to this new product and commissioned original illustrations from Crispin Finn. The posters were then given to employers to put up around their workplaces to encourage staff to go online and find out more.