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Client: Nestlé Product: Milkybar Media: Print – 6-sheet
In brief: Produce a campaign that celebrates the fact that Milkybar is made from simple ingredients. Making a short story long: Amid growing concern about chocolate and children, we were asked to create a campaign to reassure parents that Milkybar is made using simple ingredients. Our campaign was built around this idea of ‘simplicity’ and used shots of the product and a little bit of imagination to create fun images. |
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