Product: Business Smartphones
In brief: Communicate the fact that Nokia’s range of smartphones can help your business.
Making a short story long: Nokia was the only manufacturer to include maps built in to your phone. This meant you wouldn’t incur any data charges while using maps. It was also a better alternative to a Blackberry as there were no server set-up costs. For small businesses, this was a real bonus and gave them a genuine alternative for a business phone for the first time. A lot of the work focussed around ‘maps’ – including the guerrilla activity where we hijacked an HTC journalist event.
Media: Digital, print, guerrilla