Client: Perrigo Product: Bronchostop Media: TV, Social
In brief: Develop a campaign that will work in multiple countries to tell people about the efficacy of the various products in the Bronchostop range.
Making a short story long: We wanted to create something ownable for the brand which felt sophisticated despite needing to be understood in multiple languages. So we developed a range of visual cues to represent the symptoms of coughs, in a very graphic, visceral way. Where possible we used practical effects so the models could feel and react to them for real.

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