Client: Procell Product: Procell Intense and Procell General Purpose batteries Media: Press, Digital Display, Website, EDM, social
In brief: Procell is the B2B arm of Duracell and has developed batteries that could save businesses tens of thousands of pounds a year.
Making a short story long: We developed a global campaign that changed the narrative about batteries in business. While most battery manufactures concentrate on longevity, we wanted to direct focus to something else. The labour costs. The labour to replace a battery can be up to 10x more than the cost of buying the battery. By developing batteries that are replaced less often, Procell could save businesses thousands which could be better invested elsewhere – on employees for example.