Client: Schroders Product: Personal Wealth Media: Print, DOOH, Digital Display, interactive Instagram stories.
In brief: The excellent financial advice Schroders offers was inaccessible to many. So they teamed up with Lloyds Bank to create a new product that was more widely available. Making a short story long: As this was a completely new product, Schroders needed a new look and feel as well as a campaign idea. We conducted research to unearth interesting facts about differing attitudes towards money to highlight the importance of personalised advice. |
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