Product: Shell FuelSave
In brief: Tell customers exactly what Shell FuelSave is, and what it does. Highlight that this is also Shell's regular fuel.
Making a short story long: Shell FuelSave is a descriptive product name in English. But it’s often not translated when used in other parts of the world and is therefore not necessarily immediately understood. So we came up with a simple visual to communicate that this is a fuel that lasts longer. Interesting side note: After the shoot, we auctioned the roof box. Kell won.
Media: Print, digital, radio