Product: Shell V-Power Nitro+
In brief: Shell is introducing a new performance fuel that gets to work even quicker.
Making a short story long: Shell introduced a new petrol that is their fastest-acting yet. It’s the only fuel recommended by Ferrari for their road cars and a version of it is used in their F1 cars. We leveraged the F1 partnership to give it kudos and validation and Chris (lucky git) got to travel to Maranello to photograph Fernando Alonso and see the unveiling of the new car.
Media: 96s, 48s, 6s, press, digital, radio