Product: Army Officer Graduate Recruitment
In brief: Target university students and tell them about a career as an Army Officer.
Making a short story long: Army Officers spend a year in training at Sandhurst and upon passing out are immediately in charge of a group of soldiers. This responsibility and leadership happens far quicker in the Army than in any civilian role. So we used this to target ambitious graduates by focussing on the leadership aspects alongside the adventure.
Media: Print, digital, content films